YASH
PENDAM
A results-driven digital marketer with 2+ years of experience specialising in paid media, SEO, social media strategy, and programmatic advertising — building brands that grow faster online.
Hi, I'm Yash
Pendam
I'm a Mumbai-based Digital Marketing professional with a Post Graduation in Digital Marketing from Digifine Academy — one of Mumbai's most globally recognised digital marketing institutes.
Prior to my PG, I completed my MMS from Sasmira College, Worli, giving me a strong foundation in management and business strategy. Over the past 2 years, I've had the opportunity to work on real-world campaigns across multiple industries — driving measurable results through data, creativity, and strategic execution.
I specialise in Paid Marketing (Google & Meta Ads), SEO, Social Media Strategy, and Programmatic Advertising — with a strong belief that great marketing sits at the intersection of analytics and storytelling.
My Core Skills
A comprehensive skill set built through real-world campaigns, continuous learning, and hands-on execution across all major digital channels.
Paid Marketing (PPC)
Expert in Google Ads, Meta Ads, and YouTube campaigns — from campaign architecture and audience targeting to bid optimisation and ROAS-focused scaling. I turn ad spend into measurable revenue.
Search Engine Optimisation
Full-stack SEO including technical audits, on-page optimisation, keyword strategy, link building, and Core Web Vitals. I build organic traffic pipelines that compound in value over time.
Social Media Marketing
Platform-native strategy across Instagram, LinkedIn, YouTube, and X. I develop content calendars, manage community engagement, and create campaigns that grow followers into loyal brand advocates.
Programmatic Advertising
Hands-on experience with DSPs including DV360 and Trade Desk for automated, data-driven display and video advertising. I manage audience segmentation, viewability optimisation, and brand-safe placements at scale.
Analytics & Reporting
Proficient in Google Analytics 4, Looker Studio, and Meta Business Suite. I build dashboards that translate raw data into strategic insights — tracking CAC, LTV, ROAS, CTR, and conversion rates across every campaign.
Email & Content Marketing
Skilled in email automation flows using Mailchimp and Klaviyo — from welcome sequences to cart abandonment campaigns. I pair this with strong content strategy to nurture leads effectively through the funnel.
My Projects
A selection of digital marketing campaigns and projects that delivered real, measurable results for brands across industries.
E-Commerce Google Ads Scale-Up
Designed and managed a full-funnel Google Ads strategy for a D2C fashion brand in Mumbai — covering Search, Shopping, Performance Max, and YouTube campaigns. Achieved a 3.8x ROAS within 90 days by restructuring campaign architecture, refining audience segments, and implementing smart bidding strategies backed by first-party data.
Organic Traffic Growth for EdTech Brand
Led end-to-end SEO strategy for a Mumbai-based EdTech startup — including a comprehensive technical audit, content cluster development, and an aggressive link-building campaign. Grew organic sessions by 214% over 6 months and moved 40+ target keywords into Page 1 positions, significantly reducing dependence on paid acquisition channels.
Brand Awareness Campaign – FMCG Launch
Executed a multi-channel brand awareness campaign for a new FMCG product launch combining Meta Ads, Instagram influencer partnerships, and a programmatic display campaign via DV360. Reached 2.8 million unique users across Mumbai and Pune within a 30-day window, achieving a CPM 32% below the industry benchmark.
From My Blog
I write about digital marketing, career growth, and industry trends to help aspiring marketers navigate the ever-evolving landscape.
Best Digital Marketing Institutes in Mumbai — 2026 Guide
A comprehensive review of Mumbai's top digital marketing institutes including Digifine Academy, IIDE, DGmark and more — with fees, curriculum, and placement details.
Read Article →Top 10 Skills You Need as a Digital Marketer in 2026
From SEO and paid advertising to AI tools and personal branding — the ten skills that separate good digital marketers from great ones in today's competitive landscape.
Read Article →What is SEO? The Complete Beginner to Advanced Guide
A deep-dive into Search Engine Optimisation — covering how search engines work, the three pillars of SEO, ranking factors, essential tools, and a step-by-step action plan.
Read Article →My Certifications
Recognised credentials from industry-leading platforms that validate expertise across core digital marketing disciplines.
Ready to Grow
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